1. Focus on the mobile platform for
Facebook is currently the largest and most
visited social network today. According to statistics, users primarily access
Facebook by phone and 84% of revenue of Facebook advertising is from the phone.
Along with that is the growth of Snapchat and Instagram, which leads mobile
platforms to increasing importance of businesses. So let's find out and get
ready for it.
Users tend to
access more mobile phones
Minh Quy, Chairman and CEO of Novaon Internet Group, commented: "According
to the poll, the most effective advertising and marketing channel is Facebook,
with the highest growth rate in the world, over 40% in the world. Vietnam
market is relatively special with advertising revenue of Facebook in Vietnam by
Thailand, Singapore and Malaysia combined. Skill of exploiting Facebook of Vietnamese
businesses is regarded as an ideal approach for other countries in the region,
even many people think that Vietnamese businesses must train Facebook users in
2. Customer experience marketing is
Customer experience marketing is to
ensure that customers have a good experience when you market to them. It is
becoming more popular, with 68% of marketers saying their business is
increasingly focusing on the customer experience in the marketing process. A
customer's perspective on your business or brand is the total experience they
have had with you. Creating a positive customer experience helps you build
brand loyalty. For example, between two online stores selling the same item,
the store that brings a better buying experience will be chosen by the
customer. Some figures demonstrate the importance of the mobility:
- Mobile phones are the most popular
means of web browsing, accounting for 51.4%.
- Laptop ranked second, accounting
- About 70% of searches were done on
mobile devices this year. Therefore if you do not prepare a strategy for
mobile, you can only market the remaining 30%.
3. Content marketing will become
marketing is a marketing activity based on the delivery of valuable, useful,
relevant and relevant content to the customer. Content marketing today plays an
important role in reaching out and keeping customers stay with the business.
Blog posts, videos,
images, or scripts are different forms of content marketing.
statistic, 70% of survey respondents said they wanted to learn a business
through article rather than an advertising. More importantly, content marketing
is still the most economical form of marketing compared to other types. This is
also a form that can generate more potential customers.