Jack Ma, president of
Chinese Alibaba Group, once compared Vietnam’s e-commerce to a gold mine. The
billionaire has become one of the first ‘miners’.
In April 2016, Alibaba spent $1 billion to acquire 51 percent of shares of
Lazada, which is considered Southeast Asia’s Amazon. In June 2017, Alibaba
poured $1 billion more into the website, raising its ownership ratio to 83
percent in the startup valued at $3.15 billion.
Another big e-commerce group from China, JD.com, also joined the Vietnamese
market in late 2017 when injecting money into Vietnam’s Tiki, becoming one of
the biggest investors.
JD did not reveal the amount of money it has poured into Tiki. However, at an
event, the representative of Tiki said Tiki had received $50 million to scale
up its business.
Vietnamese e-commerce floors are also backed by large
groups. Adayroi, for example, is backed by Vingroup, while Sendo by FPT. Both
Vingroup and FPT are powerful corporations which are suitable matches to
Shopee is another
e-commerce firm, with a part of its capital from China. Shopee is a subsidiary
of SEA, headquartered in Singapore, the first technology firm in Southeast Asia
that had an IPO on NYSE, raising $884 million worth of funds.
One of the biggest shareholders of SEA is Tencent, the conglomerate with the total
capitalization value exceeding $500 billion, or higher than that of the giant
As such, three Chinese technology giants in Vietnam compete with players from
South Korea and Japan. With M&A deals, they have quickly penetrated the
Vietnamese market but do not have to spend time building brands.
The real goal of the conglomerates is the entire vast Southeast Asia market
with 640 million people and GDP of $2.6 trillion.
The presence of foreign giants has raised the concern that Vietnam may lose the
online retail market to foreign hands.
Vu Vinh Phu, an expert in trade, warned that Vietnam’s e-commerce market, like
the traditional retail market, is being controlled by foreigners.
Phu warned that the presence of Chinese e-commerce firms in Vietnam will clear
the way for Chinese products to flood Vietnam which will badly affect domestic
Pham Van Trong, an e-commerce expert, also admitted that the appearance of
foreign big players, especially Chinese, has really put pressure on Vietnam’s
However, Tran Trong Tuyen, secretary general of the Vietnam E-commerce
Association (Vecom), said there was no need to be too worried about foreign
Tuyen said Vietnamese e-commerce floors are also backed by large groups. Adayroi,
for example, is backed by Vingroup, while Sendo by FPT. Both Vingroup and FPT
are powerful corporations which are suitable matches to foreign giants.